One of my regular beefs is Email Subject Lines. Although this pertains to someone that you already have a relationship with. As a rule it should always be brief and mention both the poject & the action the email pertains to: i.e. "Fall Election Horror: Grant Deadline Tomorrow". Of course, at some point is also fun to show you are human and can break the rules and just do more of a "grabber" but now that the bots soliciting funds and the like do that regularly (i.e. "I'm upset!", or "We are f*ck'd!") so you can't be similar or you will be missed.
I could not agree more! Every show I try to get everyone do this and also not to send emails that contain 4 different topics - just send 4 separate, specific (ideally short) emails so the chains don’t get muddled. My inbox is still a disaster but I do my best :)
One of my regular beefs is Email Subject Lines. Although this pertains to someone that you already have a relationship with. As a rule it should always be brief and mention both the poject & the action the email pertains to: i.e. "Fall Election Horror: Grant Deadline Tomorrow". Of course, at some point is also fun to show you are human and can break the rules and just do more of a "grabber" but now that the bots soliciting funds and the like do that regularly (i.e. "I'm upset!", or "We are f*ck'd!") so you can't be similar or you will be missed.
I could not agree more! Every show I try to get everyone do this and also not to send emails that contain 4 different topics - just send 4 separate, specific (ideally short) emails so the chains don’t get muddled. My inbox is still a disaster but I do my best :)